| You create the ad (two lines of text), set the rate you want to pay per click, and are able to edit the ad at any time using our PPC Manager in the login area. The first line must be the name of your site (no exceptions). The second line is the description and we recommend that all advertisers use text that will help your traffic convert better.
RANKINGS
PPC ads are ranks based on a scoring system Joe developed. Ads are not just ranked based on what rate you're paying per click, but also the click popularity your ad gets vs other active ads. For example, an ad at 1 cent per click and 500 clicks for a given period will get listed higher than an ad at 3 cents per click with 100 total clicks for that same period. We do this because we want to reward clients that are using ads that are easier for us to promote.
YOU SET THE RATE
The placement or order of your ad is based on the rate you pay per click. When you first setup your ad, you set the rate you want to pay per click, which can be changed at any time.
WHY IS PPC BETTER?
Let's say you generate $50 per sale on your site and converting at about 1:500 (which is really bad, but we'll be extra conservative for this example). If you're paying 2 cents per click on our site, you would make a $40 profit on your sale.
Here is the formula to compute what profit you'd made per sale and some examples of what you'd make per sale with different conversions.
- profit = [revenue per sale] - (1 / [conversion rate]) * [price per click])
- $48 = $50 - (1 / 1:100) * $0.02
- $46 = $50 - (1 / 1:200) * $0.02
- $44 = $50 - (1 / 1:300) * $0.02
- $42 = $50 - (1 / 1:400) * $0.02
- $40 = $50 - (1 / 1:500) * $0.02
- $38 = $50 - (1 / 1:600) * $0.02
- $36 = $50 - (1 / 1:700) * $0.02
- $34 = $50 - (1 / 1:800) * $0.02
- $32 = $50 - (1 / 1:900) * $0.02
UNIQUES PER DAY
Our system only counts one unique IP address per day. This means if someone clicks your ad a thousand times in one day, it will only be counted as one click. If that same person clicks your ad the next day, then that counts as two clicks.
EDIT YOUR AD 24/7
You'll be able to login and edit the text of your ad 24/7. You can also change the rate you're paying per click. If you haven't registered on our site when the ad is created by our staff, the ad will be put into a dumby account until you give us your username.
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